PORTFOLIO
Portfolio
Over the past ten years, I’ve gravitated toward clients who are eager to push boundaries in their respective fields. Whether it’s branding Vancouver’s most “exotic” nightclub or making an appearance on NASDAQ to raise awareness about chickens, Bad Social thrives on taking creative risks—and our clients seem to love that approach just as much.
The Holdouts
Creative Director, Behind-the-Scenes Content & Stills Photographer
For The Holdouts, I led the creative direction and production of behind-the-scenes content and stills photography throughout the short film’s development and production. I created a cohesive visual approach that captured both the cinematic world of the film and the personalities, collaboration, and practical work happening behind the camera.
My role included planning and capturing production stills, documenting key moments on set, directing short-form behind-the-scenes content, and transforming the filmmaking process into compelling promotional assets. The content was designed to build audience interest while preserving the film’s story, tone, and visual identity.
Following the success of the short film, The Holdouts is now in development as a feature film, with my creative work continuing to support its evolving visual identity, marketing, and audience-building strategy.
Tancouver x 2400 Motel
Creative Director, Photographer & Social Content Strategist
For Tancouver, I led the creative direction and production of a lifestyle-focused social media campaign designed to showcase the brand through polished, personality-driven imagery. I developed the visual concept and moodboard, planned the shoot, selected the creative setting, and directed the talent to ensure the final content felt cohesive and authentic to the brand.
Working with a small production team, I captured a combination of lifestyle photography, product imagery, and social-first content across outdoor motel-inspired locations. Every element, from the compositions and styling to the overall visual tone, was planned with the brand’s digital presence in mind.
The final campaign provided Tancouver with a versatile collection of high-quality assets designed for social media, brand storytelling, collaborations, and ongoing promotional use.
Dr. Hadani
Creative Director, Photographer & Social Content Strategist
For Dr. Zeeanna Hadani, I lead the creative direction, content strategy, and digital marketing for a personal brand centred on aesthetic medicine, regenerative care, and natural-looking results. I developed a cohesive visual and narrative identity that balances Dr. Hadani’s clinical expertise with a warm, approachable voice, helping make complex treatments feel educational and accessible to prospective patients.
My role includes planning and capturing photography and video, producing social-first campaigns, managing the content calendar, writing website copy, blogs, newsletters, and promotional materials, and translating clinical information into engaging patient education. Content spans injectables, collagen stimulation, skincare, longevity, and wellness, with an emphasis on thoughtful treatment planning and results that enhance rather than transform.
Peak Mortgage
Marketing Manager, Content Strategist & Creative Director
For Peak Mortgage Company, I lead the content strategy, creative direction, and social media marketing across its residential, commercial, and private lending divisions. I developed a refined, credible brand presence that positions the team as experienced mortgage professionals capable of guiding clients through both traditional financing and more complex lending scenarios.
My role covers the complete content process, including campaign development, content calendars, photography, videography, editing, copywriting, publishing, community management, and performance analysis. I work directly with Peak’s leadership, mortgage specialists, and account managers to transform their industry knowledge into accessible educational content, economic updates, case studies, team features, and short-form video.
The strategy speaks to distinct audiences, including business owners, self-employed borrowers, commercial investors, and clients with complex credit or income structures. Through consistent storytelling and professional, audience-focused content, I help strengthen trust in the Peak Mortgage brand while making the mortgage process feel clearer, more personal, and easier to navigate.
The Backyard Tank Show
Creative Director, Videographer & Social Content Producer
For The Backyard Tank Show, I led the creative direction, filming, and social-first editing for a documentary series exploring the world of private tank ownership and the people dedicated to preserving military history. I helped shape a visual approach that balanced cinematic documentary storytelling with the raw personality, humour, and unpredictability of the project.
Working alongside producer and writer James Jope, I translated larger narrative arcs, interviews, and production moments into engaging visual content for digital audiences. My role included capturing footage, directing on-camera content, developing behind-the-scenes concepts, and editing long-form material into promotional and social-first assets.
As the project continues to evolve into longer-form storytelling, I support its visual identity, content strategy, and audience development, creating content that builds curiosity around the people, machines, and stories at the centre of the series.
Villa Sol
Creative Director, Principal Photographer & Social Content Strategist
For Villa Sol, a private 6.3-acre oceanfront retreat on British Columbia’s Sunshine Coast, I led the brand direction, visual storytelling, and social content strategy. I developed an elevated, editorial identity that positioned the property as more than an accommodation, presenting it as a secluded coastal experience for romantic getaways, private retreats, intimate gatherings, and weddings.
My role included planning and capturing destination-focused photography and video, showcasing the property, surrounding landscape, design details, and overall guest experience. I also developed social-first campaigns, branded content, and a cohesive visual library for use across the website, Instagram, TikTok, Facebook, Pinterest, and broader promotional materials.
Every element of the creative direction was designed to evoke the feeling of Villa Sol: calm, private, refined, and deeply connected to its natural surroundings. The final content helped establish a distinctive hospitality brand while supporting destination appeal, digital marketing, and future bookings.
