Throughout my entire life, I’ve been known to push boundaries. Whether I’m pushing them with my mother or on strategy calls with multi-million dollar brands building their social media campaigns. To be able to push the boundaries, you must understand the variables you’re dealing with; it’s all organized chaos.

Before dropping out of college in 2018, I was on the verge of obtaining my accounting degree. I was never quite passionate about aligning debits and credits, but this introduced me to algorithms, patterns and data analysis. A lot of the work I do with brands requires a strong technical understanding of how channels are performing, budgeting ad campaigns, and, most importantly, whether or not there is a real return on investment.

Since 2018, I graduated from college and am currently in the process of obtaining an undergraduate degree from The Wilson School of Design for Graphic Design. Though, I find school to be important, I do not find that it defines who I am as a person, a designer and creative.

Continuously Pushing Boundaries In a Digital Era,

Katrin Shein